CityPASS (formerly styled as "CityPass") is an American company that produces and sells discounted ticket packages to top tourist attractions in various North American metropolitan areas. The company's headquarters is located in Victor, Idaho.
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Description
CityPASS is a privately held company that produces and sells discounted ticket packages (discounted from the regular admission prices) to groups of attractions in various metropolitan areas including Atlanta, Boston, Chicago, Dallas, Houston, New York City, Philadelphia, San Francisco, Seattle, southern California, Tampa Bay, and Toronto. Once travelers have purchased a CityPASS ticket booklet, they pay no additional fees to get into any of the included attractions.
The company chooses a select group of attractions within each city or region and then, working in cooperation with the attractions and the respective destinations, sells the ticket packages directly to consumers. For the destinations, being included in the CityPASS program is a way to position their city as an affordable option to potential visitors.
Except for the Southern California CityPASS admission card, the price of a CityPASS ticket booklet is 40-50 percent less than the combined cost of purchasing the included tickets individually. The Southern California CityPASS admission card covers entry to four major theme parks: Disneyland, Disney California Adventure Park, Legoland California and SeaWorld San Diego at a 20-24 percent discount.
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Company history
The company's founders, Mike Gallagher and Mike Morey, now serve as its co-chairmen. Gallagher's career includes various marketing, operations and executive positions at SeaWorld San Diego, the San Diego Zoo and Marine World Africa USA (now Six Flags Discovery Kingdom). Morey is the founder and former owner of Morey & Associates, a market research and consulting firm whose clients include museums, aquariums and zoos.
In June 1997, the CityPASS program was launched simultaneously in Seattle and San Francisco.
CityPASS ticket packages for other destinations followed:
- 1998 - New York and Boston
- 1999 - Philadelphia
- 2000 - Chicago
- 2003 - Southern California (Disneyland, Disney California Adventure Park, Legoland California and SeaWorld San Diego)
- 2004 - Toronto
- 2006 - Atlanta
- 2008 - Houston
- 2014 - Tampa Bay
- 2015 - Dallas
In January 2010, the company changed the styling of its consumer name from "CityPass" to "CityPASS." Both versions of the name are trademarked.
Source of the article : Wikipedia
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